Geek Force Utterz #115 - Announcing Before You’re Ready

by E. Christopher Clark | Friday, March 13, 2009

Yesterday, I let the cat out of the cliché a little early and announced that I was planning a special promotion where I would give a certain portion of the proceeds from all sales of my first book (Those Little Bastads) to charity. And then, because the Internet is awesome, and the people on it are awesome, someone went ahead and bought my book before I’d even released the final details (thanks again, Jena!). So, in today’s episode of Geek Force Utterz, I talk about why it’s important to actually be ready to announce before you announce, and I give a few more teases about the particulars of this promotion.

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