Beautiful iTunes Ad Featuring Coldplay

Wednesday, May 21, 2008

still image from the 2008 iTunes ad featuring Coldplay

I happen to be of the opinion that the advertising campaigns Apple has used to promote iPod and iTunes are genius. And lately they’ve been taking the classic silhouette concept and evolving it by leaps and bounds. The latest ad, which features the band Coldplay, also happens to thematically resemble the packaging and advertising campaign used to promote the release of Leopard, the latest version of Mac OS X. The Unofficial Apple Weblog calls this theme space-esqe, and I suppose that’s a pretty accurate description, but I’ll just stick to calling it beautiful.

And kudos to Apple and their advertising agency for subtly trying to influence potential switchers even in ads for their platform-agnostic products.

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Topics: Apple

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