Archives by Tag: Apple
Apple Store Boston - Coming Soon!
I had a total moment of geek overload this morning. I was listening to Nine Inch Nails, thinking about last night’s new episode of Lost, and then I came across this sight: the scaffolding coming down in front of the soon-to-open Apple Store on Boylston Street in Boston. I’m obviously a little late to the party, as ifoAppleStore apparently had a post up about this yesterday, but I’m glad that I got to first experience the awesomeness of the scaffolding coming down in person, rather than experiencing it via the Web.
The Apple Store vs. Tech Superpowers
As we all learned in Geek Force FiveCast #002, I walk by the currently under-construction Apple Store on Boylston Street in Boston nearly every day. Tech Superpowers, a Boston-based Apple reseller whose backdoor faces the backdoor of the new store, has been providing webcam coverage of the construction since last year, and has today posted an interesting piece on the effect the Apple Store’s arrival might have on their business.
As construction nears what looks like the final stages, the mood at TSP is one of anxiety and anticipation: What will happen when the doors open? Will we get no more walk-in service customers? Will we get a boat-load of referrals from the Apple Store business consultants looking for a Mac professional services firm? Will the Genius Bar help us rent more laptops to people that have their machines in for service? Will this city block become “Apple Central” for Boston and New England?
Probably a little bit of everything.
I, for one, hope that the Apple Store and Tech Superpowers can coexist peacefully and that the local business doesn’t die out. I wants me an Apple Store very, very badly, and I haven’t been into TSP in ages (since 1999, I think, when I won a free scanner during a WFNX contest… was it TSP back then, or something different?), but I could see myself heading in there quite a bit as my iMac ages. Good luck to the peeps at Tech Superpowers!
New Get a Mac Ads Sadly Do Not Feature Tyra Banks and Janice Dickinson
Apple did, in fact, release two new “Get a Mac” ads on April 1. But, sadly, they did not feature Janice Dickinson as the decrepit Windows 3.1-running PC as our spies had indicated they would. We are willing to admit that featuring Miss Guided star Judy Greer as a yoga instructor in one of them was a nice consolation prize.
Thanks to The Unofficial Apple Weblog for breaking the news to us.
Topics: Apple
Tyra and Janice Team Up for New ‘Get a Mac’ Ad Campaign
Editor’s Note: In case the date-stamp didn’t make it clear, this article was part of GF5’s April Fool’s Day Joke for 2008.
Geek Force insiders have learned that renaissance woman Tyra Banks and her former America’s Next Top Model cohort Janice Dickinson will join forces to collaborate on a new series of “Get a Mac” ads for Apple, Inc. It is unknown at this time whether or not “Get a Mac” vets John Hodgman and Justin Long will be included in the clips, but the plot synopsis our spies have uncovered details a scenario wherein Janice Dickinson, playing the part of the PC, becomes so flustered with Vista that she downgrades to Windows 3.1. Tyra Banks, playing the part of the Mac, insults the decrepit supermodel by telling her that she’s so old her 286-running ass couldn’t even boot Windows 95, and that she should just stop lying to herself about “downgrades” and accept that she belongs in a museum. Rumor has it that the first honest-to-goodness catfight in Apple advertising history will ensue.
Topics: Apple
Geek Force FiveCast 006 (Video)
After a two-week hiatus, I’ve brought the Geek Force FiveCast back to life. I’m going to tweak the format a bit. Instead of “five stories, in five minutes or less, five times a week”, I am going to promise a more reasonable “five minutes of geeky content per week.” That’s something that I think I can stick to, something that would have been even easier to stick to tonight, had iMovie cooperated and imported the first version of this show that I recorded earlier today.
In today’s FiveCast, I bring you up to speed on the format change and then talk about my organization system in iTunes. I don’t think it’s nearly as boring as that sentence makes it out to be.
If you’d like, you can subscribe to the show as a podcast via PodShow.com.


